“See Dean Martin Save the World!” – trailer for Murderer’s Row

Dean Martin’s easygoing, boozy, lounge-lizard persona was far from author Donald Hamilton’s tough-guy concept of Matt Helm, America’s answer to James Bond, so how did Martin end up as an on-screen rival to Sean Connery’s 007?

And how did Irving Allen – a former associate of  Bond film producer Albert R. “Cubby” Broccoli – come to produce not just one but four profitable films based on the Matt Helm novels?

And how did Matt Helm influence the 007 movies, the Austin Powers films, and become part of the backdrop of Quentin Tarantino’s Once Upon a Time in Hollywood? Find the answers in Booze, Bullets & Broads!

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